What did I learn in university? That every (creative) field involves miscellaneous golden principles that govern certain miscellaneous golden factors, and that miscellaneous dictionaries are invented to discuss such shitbits in inconclusive detail.

The mass-discussion of such shitbits for profit is known as an industry.

Graphic designers wax kerning, painters argue composition, filmmakers fuss the mark of the auteur and advertisers, God bless their understanding of virals, tinker with social media.

If the working world is anything like crit sessions in school, then it will be clever to equip yourself with shitbits and the stamina to dispense them at length. Along comes these three delightful guides by Anneloes van Gaalen.

Good read? Not entirely, but definitely a good browse. And a great little pre-crit / pre-pitch pick-me-up.